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Featured Learning Activities
FPS Website Search Engine Optimization
A major search engine optimization (SEO) project that I carried out as the Marketing Co-op at FPS Food Process Solutions Corp to increase its website's visibility in Google, Bing, and other search engines with more traffic from potential customers.
UBC Sustainability Education Fellows Program Recruitment
Digital content that I produced as UBC Sustainability Hub's Digital Content Creator to help advance the promotional campaign of Sustainability Education Fellows Program supported by the Hub and encourage faculty members to apply for the new cohort.
UBC 2024 Climate Emergency Week
A monthly marketing campaign of UBC's annually Climate Emergency Week, mainly managed and presented by the UBC Sustainability Hub, where I have been working as a Digital Content Creator and handling jobs including social media posting scheduling, on-site direct community engagement, and promotional content production.
UBC Sustainability Hub Course-Finder Tool
A short video that I developed as UBC Sustainability Hub's Digital Content Creator from ideation to execution to delivery, to promote the course finder tool developed by the Hub to help students find sustainability and climate-related learning opportunities at UBC.
Photography Assets for UBC Sustainability Hub
Sets of photographs portraying activities and events held by the UBC Sustainability Hub during Fall 2023 and Winter 2024. I took, edited, and compiled all the photos as visual assets for the use of the Hub's future marketing.
Graphics for UBC Sustainability Hub's Social Media Channels
Digital graphics that I created as the Digital Content Creator at the Hub to feature and/or promote specific blog articles, events, or projects related to how members of the UBC community take part in climate action and sustainability.
Interviews with UBC's COP28 Delegation
A series of interviews that I conducted as the Digital Content Creator at the UBC Sustainability Hub to feature 10 UBC students, faculty and staff who was selected to attend the 28th United Nations Climate Change Conference of the Parties (COP28) in 2023. The interview videos in two versions were for use on UBC's campus digital signages and UBC Sustainability Hub's social media channels.
UBC Sustainability Scholar: Yash Mehta
A two-section video series that showcases UBC graduate student Yash Mehta's experience of participating in the UBC Sustainability Scholars Program and working on a boat with False Creek Friends Society this summer to advance sustainability and marine preservation in Vancouver. This is one of the projects that I've done with the UBC Sustainability Hub as a Co-op Digital Content Creator.
Climate Emergency Fund: Public Scholar Maya Daurio
An interview article and a short video that I created as UBC Sustainability Hub's Digital Content Creator, to share Maya's work on community-centred wildfire resilience research supported by the UBC Climate Emergency Fund, and her insights into climate change adaptation with more audiences.
Green Building on UBC Campus: C.K. Choi Building
A creative short video I produced as a Digital Content Creator at the UBC Sustainability Hub to showcase one of the actions the UBC community has taken in sustainability.
UBC Sparrow
My volunteering work at UBC Sparrow, a non-profit student-found thrift project. As the marketing executive, I was responsible for organize and manage the marketing strategy and social media campaigns for UBC Sparrow; I participating in managing the business accounts of UBC Sparrow on Instagram and Xiaohongshu by brainstorming ideas and plans for these handles as well as maintaining a monthly marketing calendar.
Media’s ‘Bounty’: Urban Bounty Social Media Marketing Strategy Project
A community-engaged learning project where I, as a core member of the team, evaluated Urban Bounty's current social media performance, developed refreshed digital marketing strategies, and implemented a new Instagram campaign plan.